Welcome to our family.
46 Brands is a full-service beverage distributor in Sweden with extensive market expertise in building brands.
BUILT ON EXPERIENCE. DRIVEN BY PASSION.
Our work is based on long industry experience across wine, spirits and brand development.
We collaborate with producers who share a clear focus on quality, identity and long-term presence in the market.
MARKET KNOWLEDGE AND DISTRIBUTION
We support our producers throughout the entire market process — from positioning and pricing to sales and long-term brand development.
MARKET & STRATEGY
We grow brands by staying close to the market, close to our partners, and close to the opportunities that create long‑term value.
SALES & DISTRIBUTTON
We handle the practical, day‑to‑day work required to bring alcoholic beverages to the Nordic market in every step. From logistics to brand execution, we ensure every step is efficient, reliable, and commercially sharp.
BRAND BULDING
We ensure every brand has a clear role, strong positioning, and the right visibility — supported by targeted training, activations, menu placements, and consistent market follow‑up.
RESPONSIBILITY, NOT RHETORIC
Sustainability is often seen as a requirement, at 46 Brands it’s a way of working. We utilize the monopoly’s purchasing framework and sustainability strategy to bring fresh ideas and challenge traditional category boundaries. This creates room for responsible innovation.
EXPERIENCE YOU CAN RELY ON
We understand the essence of each brand — and place it where it thrives, carrying the producer’s passion all the way to the consumer.
MEET OUR FOUNDER
Michael Keijser founded 46 Brands after more than 25 years in the Nordic wine and spirits industry. With experience in hospitality, brand management and leadership, he focuses on building brands through market insight, entrepreneurship, and long-term commitment.
LET'S TALK
For partnership enquiries, product information or general questions, please get in touch with our team.